Instagram famous magpie gets book deal

Penguin Bloom, the rescue magpie who has touched hearts of Instagrammers and Australians, will be celebrated in an upcoming book, Penguin Bloom: The odd little bird who saved a family.


The book, published by ABC Books, will tell the story of Penguin, an injured magpie chick who entered the Australian Bloom family when they needed her most.

Wife and mother, Sam Bloom, had recently suffered a near-fatal fall that had left her paralysed and deeply depressed.

Penguin was abandoned and injured when she, too, fell from her nest.

The parallel of their stories struck a chord with the Bloom family, who took the young chick home and rehabilitated her.

The Bloom family maintain by saving Penguin, they gained a love that saved them from the tragedy their family had just faced.

Penguin’s Instagram page now has over 100,000 followers, and features shots of the magpie as a loved member of the Bloom family.

The photos on the Instagram page are taken by Cameron Bloom; his photography will also feature in the upcoming book.

The new book will be released April 1, 2016.